Rooster
Motoring onward to innovate for drivers
James York - 10 February 2026
3 min read
Car insurance reinvented for good drivers. Powered by smartphone technology & AI.
Rooster are still relatively stealthy, and our newest startup partner. Their approach has rapidly secured insurance capacity. It mingles models that have been in proven in the market with new behavioural approaches.
Richard has pedigree and previous exit experience. His background in digital marketing adds the perfect ingredient to scale what is a very promising brand and provider proposition.
We're also delighted to welcome a mass-market product like Car Insurance into the fold. I hope our other members will find ways to engage, too.